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Determinants of business engagement with regional sport events
Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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Strategic sponsoring in professional sport : a review and conceptualization
Demir, Robert; Söderman, Sten - In: European Sport management quarterly : ESMQ 15 (2015) 3, pp. 271-300
Persistent link: https://www.econbiz.de/10011407110
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.; Bottomley, Paul; Brečić, Ružica; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
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Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
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Sponsorship-based health care programs and their impact on employees' motivation for physical activity
Bjerke, Rune; Elvekrok, Ingunn - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 194-217
Persistent link: https://www.econbiz.de/10012497333
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Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing
Dumont, Guillaume - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397