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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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Co-destruction of value by spectators : the case of silent protests
Stieler, Maximilian; Weismann, Friederike; Germelmann, … - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010337048
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Exploring new routes within brand research in sport management : directions and methodological approaches
Ströbel, Tim; Germelmann, Claas Christian - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10012256466
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The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10003977265
Cover Image
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10010045205