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Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10013271129
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The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832
Persistent link: https://www.econbiz.de/10014283555