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~isPartOf:"European Sport management quarterly : ESMQ"
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European Sport management quarterly : ESMQ
International Journal of Sport Finance
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The Beckham effect : examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity
Shapiro, Stephen L.
;
DeSchriver, Timothy D.
;
Rascher, Daniel
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 610-634
Persistent link: https://www.econbiz.de/10011846401
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