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Do their words really matter? : thematic analysis of US and Latin American CEO letters
Conaway, Roger N.; Wardrope, William J. - In: Journal of business communication : JBC 47 (2010) 2, pp. 141-168
Persistent link: https://www.econbiz.de/10003970378
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Framing and counterframing the issue of corporate social responsibility : the communication strategies of Nikebiz.com
Waller, Randall L.; Conaway, Roger N. - In: Journal of business communication : JBC 48 (2011) 1, pp. 83-106
Persistent link: https://www.econbiz.de/10008821931