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~isPartOf:"European financial management : the journal of the European Financial Management Association"
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European financial management : the journal of the European Financial Management Association
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Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns
Fehle, Frank
;
Tsyplakov, Sergey
;
Zdorovtsov, Vladimir
- In:
European financial management : the journal of the …
11
(
2005
)
5
,
pp. 625-648
Persistent link: https://www.econbiz.de/10005920232
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