the Ma concept in new innovation activities lies in the thinking and activities of the leading practitioners. However …;#x9D; and Innovation Management""; ""1.1 Ma Thinking: What Is â#x80;#x9C;Ma?â#x80;#x9D;""; ""1.2 Examples of Ma in … Innovation in Global High Tech Companies: The Lessons of Business Model Innovation in Apple and Cisco Systems""; ""3.1 Ma …

Exploring the theoretical concept of collaborative dynamic capabilities, this book illustrates how service innovation … businesses, the author provides detailed case studies and answers topical questions about generating service innovation across … different industries. Making a new and thought-provoking contribution to research on innovation and technology management, this …