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The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector
Aljanabi, Abdulqadir Rahomee Ahmed - In: European journal of innovation management 25 (2022) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10012797877
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Ali, Shabahat; Wu, Weiwei; Ali, Sadaqat - In: European journal of innovation management 26 (2023) 2, pp. 504-530
Persistent link: https://www.econbiz.de/10014231548
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Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.; Atuahene-Gima, Kwaku; Calantone, … - In: European journal of innovation management 26 (2023) 6, pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
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Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin; Hur, Daesik - In: European journal of innovation management 27 (2024) 1, pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
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Promoting tourism business through digital marketing in the new normal era : a sustainable approach
Deb, Santus Kumar; Nafi, Shohel Md.; Valeri, Marco - In: European journal of innovation management 27 (2024) 3, pp. 775-799
Persistent link: https://www.econbiz.de/10014501227
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Entrepreneurial orientation, new product development and firm performance : the moderating role of legitimacy in Chinese high-tech SMEs
Liu, Yunqing; Wang, Min - In: European journal of innovation management 25 (2022) 1, pp. 130-149
Persistent link: https://www.econbiz.de/10012797887
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Entrepreneurial leadership and employee innovative behavior : an examination through multiple theoretical lenses
Iqbal, Amjad; Nazir, Tahira; Ahmad, Muhammad Shakil - In: European journal of innovation management 25 (2022) 1, pp. 173-190
Persistent link: https://www.econbiz.de/10012797894
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Innovativeness and performance : the joint effect of relational trust and combinative capability
Parra-Requena, Gloria; Ruiz-Ortega, María José; … - In: European journal of innovation management 25 (2022) 1, pp. 191-213
Persistent link: https://www.econbiz.de/10012797895
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Performance implications of combining creative and imitative innovation strategies
Moon, Changho; Acquaah, Moses - In: European journal of innovation management 25 (2022) 1, pp. 214-232
Persistent link: https://www.econbiz.de/10012797897