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Adoption of NPD flexibility practices in new technology-based firms
Buganza, Tommaso; Gerst, Martin; Verganti, Roberto - In: European journal of innovation management : EJIM 13 (2010) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10003942227
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Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio; Verganti, Roberto - In: European journal of innovation management : EJIM 13 (2010) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
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Figures of speech as semantic operators in the innovation process
Dell'Era, Claudio; Buganza, Tommaso; Verganti, Roberto - In: European journal of innovation management : EJIM 14 (2011) 2, pp. 155-171
Persistent link: https://www.econbiz.de/10009157081
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Innovation strategies in retail services : solutions, experiences and meanings
Pinto, Giuseppe Leonardo; Dell'Era, Claudio; Verganti, … - In: European journal of innovation management : EJIM 20 (2017) 2, pp. 190-209
Persistent link: https://www.econbiz.de/10011704886
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Developing radically new meanings through the collaboration with radical circles : Slow Food as a platform for envisioning innovative meanings
Altuna, Naiara; Dell'Era, Claudio; Landoni, Paolo; … - In: European journal of innovation management : EJIM 20 (2017) 2, pp. 269-290
Persistent link: https://www.econbiz.de/10011704904
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Figures of speech as semantic operators in the innovation process
Dell'Era, Claudio; Buganza, Tommaso; Verganti, Roberto - In: European journal of innovation management : EJIM 14 (2011) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10008995654