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Cross-cultural diversity management in service firms
Bouncken, Ricarda B.; Reuschl, Andreas J.; Barwinski, … - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 510-535
Persistent link: https://www.econbiz.de/10011959918
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The role of entrepreneurial risks in the intercultural context : a study of MBA students in four nations
Bouncken, Ricarda B.; Cesinger, Beate; Kraus, Sascha - In: European journal of international management : EJIM 8 (2014) 1, pp. 20-54
Persistent link: https://www.econbiz.de/10010399222
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The alchemy of family enterprises' internationalisation : dexterous movers or prodigal laggards?
Cesinger, Beate; Bouncken, Ricarda B.; Fredrich, Viktor; … - In: European journal of international management : EJIM 8 (2014) 6, pp. 671-696
Persistent link: https://www.econbiz.de/10011296499
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696