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When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong
;
Tang, Yifan
;
Qing, Ping
- In:
European journal of international management : EJIM
14
(
2020
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
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