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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
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