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Commercial diplomacy as a mechanism for passive-reactive SME internationalisation : overcoming liabilities of outsidership
Georgiadou, Elena
;
Hughes, Mathew
;
Viala, Céline
- In:
European journal of international management : EJIM
21
(
2023
)
4
,
pp. 605-635
Persistent link: https://www.econbiz.de/10014435106
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