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~isPartOf:"European journal of international management : EJIM"
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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