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Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight
Barnes, Stuart J.
;
Ruyter, Ko de
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1585-1589
Persistent link: https://www.econbiz.de/10013350980
Saved in:
2
Special issue: artificial intelligence as a market-facing technology
Barnes, Stuart J.
(
ed.
);
Ruyter, Ko de
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013351247
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