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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Belkaid, Abdel"
~person:"Burt, Steven"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Brand management
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European journal of marketing : EJM
European journal of operational research : EJOR
The Routledge companion to contemporary brand management
Journal of retailing and consumer services
3
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of retail & distribution management
1
International marketing ; Vol. 2
1
Journal of Asia Pacific business
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ECONIS (ZBW)
3
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From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
2
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
3
Here comes the sun : fashion goods retailing under weather fluctuations
Martínez-de-Albéniz, Victor
;
Belkaid, Abdel
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 820-830
Persistent link: https://www.econbiz.de/10012591524
Saved in:
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