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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of consumer marketing"
~person:"Bondesson, Niklas"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Bondesson, Niklas
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European journal of marketing : EJM
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Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
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