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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of operational research : EJOR"
~person:"Archibald, Thomas Welsh"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Brand management
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Archibald, Thomas Welsh
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European journal of marketing : EJM
European journal of operational research : EJOR
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Whether to adopt "buy online and return to store" strategy in a competitive market?
Yan, Shuai
;
Archibald, Thomas Welsh
;
Han, Xiaohua
; …
- In:
European journal of operational research : EJOR
301
(
2022
)
3
,
pp. 974-986
Persistent link: https://www.econbiz.de/10013267806
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