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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of operational research : EJOR"
~person:"Belkaid, Abdel"
~person:"Burt, Steven"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
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European journal of marketing : EJM
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From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
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