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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
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Non-profit, social, arts and heritage marketing
Bennett, Roger (contributor) - 2011
Persistent link: https://www.econbiz.de/10009231900
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A re-examination of marketing for British non-profit organisations
Octon, C. M. - In: European journal of marketing : EJM 17 (1983) 5, pp. 33-43
Persistent link: https://www.econbiz.de/10001037593
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A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine; Liu, Gordon - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992