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~isPartOf:"European journal of marketing : EJM"
~person:"Ashkanasy, Neal M."
~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
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Beziehungsmarketing
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Ashkanasy, Neal M.
Bruhn, Manfred
Homburg, Christian
Snower, Dennis J.
Dagger, Tracey S.
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European journal of marketing : EJM
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
Research on emotion in organizations
11
Marketing : ZFP ; journal of research and management
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7
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
7
Journal of marketing
7
Journal of the Academy of Marketing Science
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Experiencing and managing emotions in the workplace : [contributions to the 2010 International Conference on Emotion and Organizational Life held in Montreal, Canada]/ ed. by Neal M. Ashkanasy ...
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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ECONIS (ZBW)
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.
;
Russell-Bennett, Rebekah
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
Saved in:
3
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
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