//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Belk, Russell W."
~person:"Bruhn, Manfred"
~person:"Capps Jr., Oral"
~person:"Lusk, Jayson L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer Attitudes, Willingnes...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Brand
1
Brand authenticity
1
Brand image
1
Brand management
1
Brand perception
1
Brand relationships
1
Branding
1
Communication
1
Consumer behavior
1
Credibility
1
Customer-centric IMC
1
Fit
1
Glaubwürdigkeit
1
Integrated marketing communications
1
Kommunikation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Portfolio selection
1
Portfolio-Management
1
Social Web
1
Social media
1
Social web
1
Sponsoring
1
Sponsorship
1
Sponsorship network
1
Sponsorship portfolio size
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Belk, Russell W.
Bruhn, Manfred
Capps Jr., Oral
Lusk, Jayson L.
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Melewar, T. C.
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Gilmore, Audrey
3
Grohmann, Bianca
3
Kitchen, Philip J.
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Balmer, John M. T.
2
Bijmolt, Tammo H. A.
2
Brennan, Mary
2
Brown, Mark
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Carrington, Michal J.
2
Carson, David
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Research in consumer behavior
17
Lehrbuch
14
SpringerLink / Bücher
12
American journal of agricultural economics
11
Legends in consumer behavior
11
Applied economic perspectives and policy
10
Journal of Agricultural and Applied Economics
10
Journal of Agricultural and Resource Economics
10
Reports / Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
9
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Agricultural and Resource Economics Review
7
Food policy : economics planning and politics of food and agriculture
7
Gabler-Lehrbuch
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Meffert-Marketing-Edition
6
Springer eBook Collection
6
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
5
Journal of Food Distribution Research
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Meffert Marketing Edition
5
Western Journal of Agricultural Economics
5
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
4
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
4
Emerald insight
4
European review of agricultural economics : ERAE
4
Journal of agricultural and applied economics
4
Journal of consumer behaviour : an international research review
4
Journal of economic behavior & organization : JEBO
4
Marketing theory
4
2005 Annual meeting, July 24-27, Providence, RI
3
2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas
3
Basler Schriften zum Marketing
3
Choices
3
Health economics
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
2
The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred
;
Holzer, Matthias
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->