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~isPartOf:"European journal of marketing : EJM"
~person:"Belk, Russell W."
~person:"Bruhn, Manfred"
~person:"Capps Jr., Oral"
~person:"Lusk, Jayson L."
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Belk, Russell W.
Bruhn, Manfred
Capps Jr., Oral
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Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
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2
The role of the fit construct and sponsorship portfolio size for event sponsorship success : a field study
Bruhn, Manfred
;
Holzer, Matthias
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 874-893
Persistent link: https://www.econbiz.de/10011298080
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
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