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~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
~subject:"Brand"
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European journal of marketing : EJM
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Consumer-brand relationships : theory and practice
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
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