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~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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