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~isPartOf:"European journal of marketing : EJM"
~subject:"Europa"
~type_genre:"Case study"
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The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
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