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~isPartOf:"European journal of marketing : EJM"
~subject:"Fernsehprogramm"
~subject:"Großbritannien"
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Fernsehprogramm
Großbritannien
Fernsehen
4
Television
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Advertising effects
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Fernsehwerbung
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Television advertising
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Werbewirkung
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Advertising planning
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Comparison
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Europa
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Europe
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Hörfunkwerbung
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Konsumentenverhalten
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Lead-in
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Loyalty
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Media usage
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Mediennutzung
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Program scheduling
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Programme promotions
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Radio advertising
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Sales promotion
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Scheduling problem
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Scheduling-Verfahren
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Space technology
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Sponsoring
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Sponsorship
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Vergleich
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Weltraumtechnik
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Romaniuk, Jenni
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European journal of marketing : EJM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The economic journal : the journal of the Royal Economic Society
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Arts and the market
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International journal of sport finance
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Journal of sports economics
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Prometheus : critical studies in innovation
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
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IFN working paper
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Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
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Information economics and policy : IEP
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International journal of consumer studies
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International screen industries
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JMM : the international journal on media management
2
Journal of marketing communications
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Journal of media business studies
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P / the Rand Corporation
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Reports and papers on mass communication
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Review of industrial organization : RIO
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Studien zur Ordnungspolitik im Fernsehwesen
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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American economic journal : a journal of the American Economic Association
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Annals of the Institute of Social Science
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The relative influence of advertising and word-of-mouth on viewing new season
television
programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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