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The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.; Buijzen, Moniek; Reijmersdal, Eva A. van - In: European journal of marketing : EJM 50 (2016) 11, pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459