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Werbung
66
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European journal of marketing : EJM
SpringerLink / Bücher
1,422
Gabler Edition Wissenschaft
319
Springer eBook Collection / Business and Economics
315
Springer eBook Collection
296
Research
235
Journal of advertising research
228
Europäische Hochschulschriften / 5
213
International journal of advertising : the review of marketing communications
208
Schriftenreihe des Forschungsinstitutes für Wirtschaftsverfassung und Wettbewerb e.V. Köln
186
International journal of advertising : the quarterly review of marketing communications
183
Lehrbuch
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
168
Wirtschaftsrecht und Wirtschaftspolitik
168
Journal of advertising
163
Journal of marketing communications
144
essentials
98
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97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
88
International competition law series
87
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Innovatives Markenmanagement
81
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of marketing
72
Schriftenreihe Studien zum Konsumentenverhalten
71
European journal of operational research : EJOR
70
Journal of historical research in marketing
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
67
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
Schriften zu Marketing und Management
62
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
62
Europäische Hochschulschriften / 2
61
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ECONIS (ZBW)
66
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1
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
2
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
3
Petrol advertising in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
Saved in:
4
Origin and early development of outdoor advertising in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
Saved in:
5
Principles of promoting cigarettes : the Greek case
Kioulafas, K. E.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
Saved in:
6
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
Saved in:
7
Keeping advertising from going down in history : unfairly
Pollay, Richard W.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001076015
Saved in:
8
"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
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9
Pharmaceutical advertisement in the 17th and 18th centuries
Burnby, Juanita
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 24-40
Persistent link: https://www.econbiz.de/10001049953
Saved in:
10
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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