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Business school graffiti
Wills, Gordon - In: European journal of marketing : EJM 12 (1978) 1, pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
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Customer policy as an alternative orientation to marketing simple
Wills, Gordon - In: European journal of marketing : EJM 16 (1982) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
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Marketing's social dilemma
Wills, Gordon - In: European journal of marketing : EJM 8 (1974) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
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Effective product organisation and development
Wills, Gordon (contributor) - In: European journal of marketing : EJM 18 (1984) 6, pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
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Marketing reality : the sole end and purpose of production is consumption
Wills, Gordon - In: European journal of marketing : EJM 25 (1991) 4, pp. 1-216
Persistent link: https://www.econbiz.de/10001111547
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Marketing in socialist societies
Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10003021928