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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
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Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193
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Beautiful exit: How to leave your business partner
Alajoutsijärvi, Kimmo; Möller, Kristian; Tähtinen, Jaana - In: European journal of marketing : EJM 34 (2000) 11-12, pp. 1270-1289
Persistent link: https://www.econbiz.de/10006092227
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Strategic flexibility in open innovation - designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1389
Persistent link: https://www.econbiz.de/10010023237