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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
Saved in:
2
Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11
,
pp. 1744-1763
Persistent link: https://www.econbiz.de/10008720169
Saved in:
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