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~isPartOf:"European journal of marketing : EJM"
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Marketing management
129
Marketingmanagement
129
Consumer behaviour
73
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Advertising effects
69
Werbewirkung
69
Advertising
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Balmer, John M. T.
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Kitchen, Philip J.
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Melewar, T. C.
4
Vargo, Stephen L.
4
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O'Cass, Aron
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Fetscherin, Marc
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European journal of marketing : EJM
Journal of business research : JBR
758
SpringerLink / Bücher
377
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
317
Journal of retailing and consumer services
281
Journal of advertising : official publication of the American Academy of Advertising
250
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
242
NBER working paper series
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International journal of advertising : the review of marketing communications
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Psychology & marketing
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
206
Working paper / National Bureau of Economic Research, Inc.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
NBER Working Paper
199
International journal of industrial organization
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Journal of marketing
192
Europäische Hochschulschriften / 5
182
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
164
Journal of marketing research : JMR
159
European Journal of Marketing
156
Journal of promotion management : JPM
147
International journal of internet marketing and advertising : IJIMA
143
Marketing intelligence & planning
129
Marketing letters : a journal of research in marketing
129
The journal of business & industrial marketing
125
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing theory
118
Marketing : ZFP ; journal of research and management
116
Journal of promotion management : innovations in planning and applied research
109
Tourism management : research, policies, practice
109
Economics letters
108
Marketing Intelligence & Planning
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ECONIS (ZBW)
249
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1
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
2
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
3
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
4
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
5
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
6
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
7
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
8
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
9
Stages in the development of market orientation publication activity : a longitudinal assessment
Goldman, Arieh
;
Grinstein, Amir
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1384-1409
Persistent link: https://www.econbiz.de/10008661720
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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