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~isPartOf:"European journal of marketing : EJM"
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Advertising
64
Werbung
62
Advertising effects
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Consumer behaviour
24
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24
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
68
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
CESifo working papers
35
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
64
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1
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
2
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
3
Petrol
advertising
in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
Saved in:
4
Origin and early development of outdoor
advertising
in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
Saved in:
5
Principles of promoting cigarettes : the Greek case
Kioulafas, K. E.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
Saved in:
6
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
Saved in:
7
Keeping
advertising
from going down in history : unfairly
Pollay, Richard W.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001076015
Saved in:
8
"Serve see America now" :
advertising
bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
Saved in:
9
Pharmaceutical advertisement in the 17th and 18th centuries
Burnby, Juanita
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 24-40
Persistent link: https://www.econbiz.de/10001049953
Saved in:
10
A comparative history of
advertising
self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
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