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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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The value of health and wellbeing: an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010175787
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.; Russell-Bennett, Rebekah; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3, pp. 357-387
Persistent link: https://www.econbiz.de/10009846067