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Marketing in Central and Eastern Europe
Hooley, Graham J. (contributor) - In: European journal of marketing : EJM 27 (1993) 11
Persistent link: https://www.econbiz.de/10001154851
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Guest editorial: Market orientation and service firm performance - a research agenda
Gray, Brendan J.; Hooley, Graham J. - In: European journal of marketing : EJM 36 (2002) 9, pp. 980-989
Persistent link: https://www.econbiz.de/10006086581
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Marketing Strategy Typologies in Hungary
Hooley, Graham J.; Beracs, Jozsef; Kolos, Krisztina - In: European journal of marketing : EJM 27 (1993) 11-12, pp. 80-101
Persistent link: https://www.econbiz.de/10006106380
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Raising the Iron Curtain: Marketing in a Period of Transition
Hooley, Graham J. - In: European journal of marketing : EJM 27 (1993) 11-12, pp. 6-20
Persistent link: https://www.econbiz.de/10006106385