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~isPartOf:"European journal of marketing : EJM"
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Werbung
66
Advertising
62
Advertising effects
33
Werbewirkung
33
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
9
Online-Marketing
9
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Dahlén, Micael
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Du, Rui
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Green, Kesten C.
2
Hartnett, Nicole
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Kerr, Gayle
2
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Weinberger, Marc G.
2
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
66
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1
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
2
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
3
Petrol advertising in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
Saved in:
4
Origin and early development of outdoor advertising in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
Saved in:
5
Principles of promoting cigarettes : the Greek case
Kioulafas, K. E.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
Saved in:
6
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
Saved in:
7
Keeping advertising from going down in history : unfairly
Pollay, Richard W.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001076015
Saved in:
8
"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
Saved in:
9
Pharmaceutical advertisement in the 17th and 18th centuries
Burnby, Juanita
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 24-40
Persistent link: https://www.econbiz.de/10001049953
Saved in:
10
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
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