//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Simple decision aids and consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Beziehungsmarketing
1
Brand attitude
1
Brand extension
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer creativity
1
Creativity
1
Customer engagement
1
Internet marketing
1
Konsumentenverhalten
1
Kreativität
1
Markenführung
1
Markenimage
1
Markentransfer
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Online advertising
1
Online-Marketing
1
Relationship marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chen, Junsong
1
Dou, Wenyu
1
Wen, Na
1
Wu, Jintao
1
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
2002 Annual Meeting, July 28-31, 2002, Long Beach, California
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing Science
1
Marshall School of Business Working Paper
1
Organizational Behavior and Human Decision Processes
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Ross School of Business working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->