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European journal of marketing : EJM
Information Systems Working Papers Series, Vol. , pp. -, 1996
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The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW
Sen, Shahana
;
Padmanabhan, Balaji
;
Tuzhilin, Alexander
; …
- In:
European journal of marketing : EJM
32
(
1998
)
7-8
,
pp. 688-702
Persistent link: https://www.econbiz.de/10006098569
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