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Alternative perspectives on marketing and the place brand
Medway, Dominic; Warnaby, Gary - In: European journal of marketing : EJM 42 (2008) 5, pp. 641-653
Persistent link: https://www.econbiz.de/10008057915
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Making sense of market segmentation: a fashion retailing case
Quinn, Lee; Hines, Tony; Bennison, David - In: European journal of marketing : EJM 41 (2007) 5-6, pp. 439-465
Persistent link: https://www.econbiz.de/10007750349
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Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
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Constructing luxury brands: exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3, pp. 375-400
Persistent link: https://www.econbiz.de/10010099460
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Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
Moss, Danny; Warnaby, Gary; Thame, Louise - In: European journal of marketing : EJM 30 (1996) 12, pp. 69-84
Persistent link: https://www.econbiz.de/10006102514