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BRAND MANAGEMENT IN SMALL AND...
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Brand management
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European journal of marketing : EJM
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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134
Journal of Agricultural and Applied Economics
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Asia Pacific journal of marketing and logistics
122
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118
International journal of hospitality management
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Open Access publications from Université Paris-Dauphine
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Amfiteatru Economic Journal
102
Research
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Cogent business & management
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International Food and Agribusiness Management Review
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The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
203
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1
The influence of
marketing
from a power perspective
Merlo, Omar
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10009267035
Saved in:
2
Field-capital theory and its implications for
marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
3
Branding
and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
5
Troubled waters : the transformation of
marketing
in a digital world
Quinn, Lee
;
Dibb, Sally
;
Simkin, Lyndon
;
Canhoto, Ana …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
Saved in:
6
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
7
Branding
of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
Saved in:
8
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
9
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
10
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Yan, Ruiliang
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 672-692
Persistent link: https://www.econbiz.de/10003990995
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