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Consumer behaviour
347
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347
Marketing management
129
Marketingmanagement
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Brand management
88
Markenführung
88
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80
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Moutinho, Luiz
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Rana, Nripendra P.
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Simintiras, Antonis C.
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Melewar, T. C.
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Delgado-Ballester, Elena
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Drennan, Judy
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Gilmore, Audrey
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Grohmann, Bianca
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Lowe, Ben
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O'Cass, Aron
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Palmeira, Mauricio
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Roy, Rajat
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Yi, Youjae
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Bijmolt, Tammo H. A.
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Brown, Mark
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European journal of marketing : EJM
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,010
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
684
SpringerLink / Bücher
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
575
Working paper / National Bureau of Economic Research, Inc.
469
Management science : journal of the Institute for Operations Research and the Management Sciences
448
Industrial marketing management : the international journal for industrial and high-tech firms
440
Asia Pacific journal of marketing and logistics
426
NBER Working Paper
425
Journal of marketing management : MM
417
The journal of product & brand management
411
The journal of brand management : an international journal
396
Journal of marketing research : JMR
383
Journal of the Academy of Marketing Science
382
Journal of strategic marketing
377
Journal of marketing
372
Journal of marketing communications
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
346
Journal of retailing
334
Cogent business & management
331
Marketing letters : a journal of research in marketing
331
Technological forecasting & social change : an international journal
329
Journal of international consumer marketing
326
Tourism management : research, policies, practice
323
Marketing intelligence & planning
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
Journal of business ethics : JOBE
295
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of fashion marketing and management
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
290
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ECONIS (ZBW)
459
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459
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1
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
Saved in:
2
Online grocery shopping : the influence of situational factors
Hand, Chris
;
Dall'Olmo Riley, Francesca
;
Harris, Patricia
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
Saved in:
3
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Saved in:
4
Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling
;
Chu, Hsunchi
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
Saved in:
5
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
6
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
8
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
9
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
10
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
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