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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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Brand management
78
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Brand image
74
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74
Beziehungsmarketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Palmeira, Mauricio
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Roy, Rajat
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Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
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Zielke, Stephan
3
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2
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2
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Cruz, Angela Gracia B.
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Dagger, Tracey S.
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Dahlén, Micael
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European journal of marketing : EJM
Journal of business research : JBR
1,997
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
660
NBER working paper series
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
523
NBER Working Paper
464
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
381
Journal of Consumer Marketing
366
SpringerLink / Bücher
365
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
325
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of retailing
304
Tourism management : research, policies, practice
304
Cogent business & management
301
Journal of marketing communications
297
Journal of business ethics : JOBE
295
Journal of marketing
294
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
272
Journal of the Academy of Marketing Science
269
Journal of economic psychology : research in economic psychology and behavioral economics
264
International Journal of Retail & Distribution Management
261
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ECONIS (ZBW)
353
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1
The "killer" ad : an assessment of advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
2
Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
Saved in:
3
Controversial advertising : transgressing the taboo of gender-based
violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
4
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
5
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
6
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
7
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
8
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
9
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
10
Consumer cynicism: antecedents and consequences
Chylinski, Matthew
;
Chu, Anna
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
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