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Awareness, use and effectiveness of models and methods for new product development
Nijssen, Ed J.; Lieshout, Karin F.M. - In: European journal of marketing : EJM 29 (1995) 10, pp. 27-44
Persistent link: https://www.econbiz.de/10006102802
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Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
Verhoef, Peter C.; Nijssen, Edwin J.; Sloot, Laurens M. - In: European journal of marketing : EJM 36 (2002) 11, pp. 1309-1326
Persistent link: https://www.econbiz.de/10006085888
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Success factors of line extensions of fast-moving consumer goods
Nijssen, Edwin J. - In: European journal of marketing : EJM 33 (1999) 5-6, pp. 450-469
Persistent link: https://www.econbiz.de/10006096791