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European journal of marketing : EJM
Journal of business research : JBR
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The journal of business & industrial marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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2
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Koll, Oliver
;
Woodside, Arch G.
;
Mühlbacher, Hans
- In:
European journal of marketing : EJM
39
(
2005
)
9
,
pp. 1166-1183
Persistent link: https://www.econbiz.de/10006077105
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