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European journal of marketing : EJM
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Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
2
A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.
;
Bayus, Barry L.
- In:
European journal of marketing : EJM
28
(
1994
)
2
,
pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
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