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Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
2
Antecedents to permission based mobile marketing: an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3
,
pp. 473-499
Persistent link: https://www.econbiz.de/10008237704
Saved in:
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