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Effects of gift cards on optimal order and discount of seasonal products
Khouja, Moutaz; Pan, Jingming; Zhou, Jing - In: European journal of operational research : EJOR 248 (2016) 1, pp. 159-173
Persistent link: https://www.econbiz.de/10011434718
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Analysis of free gift card program effectiveness
Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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Nonlinear pricing for yield management and countering strategic consumer behavior
Khouja, Moutaz; Li, Yuefeng; Zhou, Jing - In: European journal of operational research : EJOR 307 (2023) 1, pp. 212-232
Persistent link: https://www.econbiz.de/10014292909