Narrow search
Showing 1 - 10 of 66
Cover Image
Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - In: European journal of operational research : EJOR 268 (2018) 2, pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Cover Image
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang; Wei, Lai; Zhu, Qinghua - In: European journal of operational research : EJOR 306 (2023) 2, pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Cover Image
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Cover Image
Markdown money contracts for perishable goods with clearance pricing
Wang, Charles X.; Webster, Scott - In: European journal of operational research : EJOR 196 (2009) 3, pp. 1113-1122
Persistent link: https://www.econbiz.de/10003825158
Cover Image
Customization competition between branded firms : continuous extension of product line from core product
Takagoshi, Noritsugu; Matsubayashi, Nobuo - In: European journal of operational research : EJOR 225 (2013) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10009706111
Cover Image
Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui; Pattarin Chumnumpan - In: European journal of operational research : EJOR 279 (2019) 1, pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
Cover Image
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Cover Image
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Cover Image
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi; Rakshit, Krishanu; Basu, Preetam - In: European journal of operational research : EJOR 307 (2023) 3, pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Cover Image
Dynamic pricing when consumers are strategic : analysis of posted and contingent pricing schemes
Dasu, Sriram; Tong, Chunyang - In: European journal of operational research : EJOR 204 (2010) 3, pp. 662-671
Persistent link: https://www.econbiz.de/10003956002