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~isPartOf:"European journal of operational research : EJOR"
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Werbung
Consumer behaviour
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European journal of operational research : EJOR
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
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97
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75
International journal of advertising : the quarterly review of marketing communications
73
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42
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42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
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17
Marketing : ZFP ; journal of research and management
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The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
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Journal of historical research in marketing
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ECONIS (ZBW)
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1
When should a retailer invest in
brand
advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
2
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
3
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
5
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Saved in:
6
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
7
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
8
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Saved in:
9
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
10
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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