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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Consumer environmental awareness and channel coordination with two substitutable products
Zhang, Linghong; Wang, Jingguo; You, Jianxin - In: European journal of operational research : EJOR 241 (2015) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10010486903
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Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272
Persistent link: https://www.econbiz.de/10010225249
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Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Singh, Ashutosh; Sajeesh, S.; Bhardwaj, Pradeep - In: European journal of operational research : EJOR 318 (2024) 1, pp. 217-229
Persistent link: https://www.econbiz.de/10015047707
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Dynamic pricing when consumers are strategic : analysis of posted and contingent pricing schemes
Dasu, Sriram; Tong, Chunyang - In: European journal of operational research : EJOR 204 (2010) 3, pp. 662-671
Persistent link: https://www.econbiz.de/10003956002
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An incremental discount pricing schedule with multiple customers and single price break
Kim, Kap H.; Hwang, Hark - In: European journal of operational research : EJOR 35 (1988) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10003584526
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A search method for optimal control of a flow shop system of traditional machines
Selvi, Omer; Gokbayrak, Kagan - In: European journal of operational research : EJOR 205 (2010) 2, pp. 325-331
Persistent link: https://www.econbiz.de/10003961223